SO here I’m going to explain everything in detail about all the on page seo optimization that will fulfill all the on page seo checklist.
Introduction:
At first, let me begin with what is SEO? So SEO stands for Search Engine Optimization, it is a technique that helps to rank the content at the top of Google’s page. Whenever we Google something like “how to boil egg” then the result appears as some websites, videos, images,adds, etc so the page that appears on the first page of google, that is SERP(Search Engine Result Page).
SEO is divided in to different types, they are:-
- On page SEO
- Off-page SEO
- Technical-SEO
- Local SEO
- Keyword Research
- SEO audits and reporting
So here I will just explain about on-page seo in bit depth.
On-page optimization refers to the optimization inside your website, that means we work and implement some techniques and strategies inside our existing website. It can be any articles, list of products or images as well. It helps to rank the content on the SERP(Search Engine Result Page).
On-page optimization is the crucial part of the seo because let me explain it with an example: I have just established my new start up of cloth store and imagine for recently I have no online medium to promote my selling. So in that case I will be just able to sell my products or clothes within a specific area where only limited mass of customers can visit and buy their desired products. But when I will need to increase my sellings and growth in my business then I will need an online platform to promote it globally.
First of all, I will need my e-commerce website or just simple site whenever people will need their desiring cloths for they Google , then they must find the information about my buisness and for that to be happened my website must rank on the top of SERP so that they can find me and visit my website/ or any particular page and this is only possible when I will implement and properly execute on page optimization technique.So, firstly I will need to install the Yoast SEO plugin to check SEO analysis or seo score.
As we all know, WordPress is the most popular CMS in today’s duration. In earlier time when people began their career as a blogger they didn’t choose wordpress; they used Eblogger.com where they could simply just drag and drop the object just to write content without implementing seo. But in today’s CMS, implementing seo is possbile.
In WordPress, to execute seo, we can use two most popular and freely available plugins that no need to purchase, they are:-
1. Yoast SEO
2.Rank Math
We can implement on-page seo technique by fulfilling its all checklists,they are:
- Title tag optimiztion
- Heading Structure
- Internal Linking
- External Linking
- Meta Description
- Image Optimization
- Content Quality
- URL structure
- Keyword placement
Title Tag Optimization:
It is one of the crucial ranking factor for on page seo setting, proper title is necessary because it is directly proportional to the ranking and CTR(Click Through Rate) when your title is optimized properly.
The more eye-catching your title is higher the chances of traffic and the conversation rate can be increased. The key phrase you set that should be added on the title as well but as a primary key and it is by default as H1. So for better seo perfoemance, you have to keep keyphrase in title,it should be single with good seo title width. After you do these all, you can see on SEO analysis; the improvement you made such as “SEO title width:Good job!”, “Single title: you dont have multiple h1 headings,well done”, “Keyphrase in meta description” so these are the things that will improve your ranking for this particular page of the article.
Heading Structure
Heading is also the main element of on page optimization part, that helps readers understand the structure of your content. it helps search engines know what each section is about. Let me explain it well by giving you an example : when I chose my title which is by default in h1, inside it ,I have added h2 listing that explains about all the checklist of on page seo optimization for eg: title optimization, heading structure, internal link, external link,etc they all are in H2 So headings are categorized into 6 part
H1,H2,H3,H4,H5,H6.
where H1 is for our main title for example: All about On Page SEO Optimization you need to know, this title is already in H1. H2 is used for major section. It should be used under H1 or after h1,for example after H1 I’m explaining about on page seo checklist like: title tag optimization, heading structure these are in H2,and it is properly structured.! If i want to write something more deeper inside “Heading structure” in H2 then i will have to use H3. Like this it should be implemented. To see weather if the heading is properly outlined or not content writer mainly keep table of content in each specific blog page
By keeping this it will be easy for visitors to directly navigate on the sub topic they want to read.
Internal Link :
Internal link is also the one most crucial part of on page seo optimization. We use internal link to associate one content such as blog post with another relevent post.
For example If I’m writing an article on the title like “Best smart phone under 30k”, then inside this page I can add and hyperlink and can link it with another page like “You can also check some best smart phone under 50k” i can add hyper link. For example The Ultimate On-Page SEO Checklist for Nepalese Bloggers… (This is an internal link)
This is the URL of mine other blog page and when we link that above hyperlink, it will be redirected to another blog because yes it’s directly proportional to the ranking factor.
External Link:
Here External link is also the most crucial part of on page seo optimization because this also directly proportional to the ranking factor. When we are writing an article about a specific topic, which determines the informational intent or any type of commercial or navigational intent in that case, we must add an external link for example, You can learn from external linking in more detail.
when you click on that above hyperlink then you will be directed to another site with good domain authority and a genuine one, so this also improves our ranking if we have 2,3 genuine external links.
Meta Description:
Meta description is a short summary about (150-160 characters) that appears below your title that tells what is your page is about. It is also the one of the most crucial ranking factor for on-page optimization. We discussed about on the topic of “Title optimization” it must be eye-catching and interesting when user see our page from outside they must get desire or strong reason to click and visit our site so just like that meta-descriptions should be also eye-catching and interesting so that the visitor must click on it and CTR will get increased.
Meta description is very important and the special reason we set this to show our content professional so that, google user read it before clicking. This also plays vital role to increase conversion rate
for example here I’ve written a very deep content about on page seo optimization.
And in 150 characters, my meta description is describing what my blog article is about and I’m pretty sure this sounds very professional and interesting which will make my visitors curious and user-engaging.
In seo analysis report, after you set meta-description properly then you’ll get to see its improvement like “Meta description length: Well done!“, and “Keyphrase in meta description:Keyphrase or synonym appear in the meta description.Well done”
Image Optimization
Image optimization is also the important part of on page seo. The content looks dull and incomplete without image, inside content an image enhances the beauty, keeps good visibility, and increases user engagement. When we add image in our content, it provide the visitor a kind of hint for when they can’t get an idea about the page or article. So seo of image is necessary cause this also affect our ranking factor in positive manner.
when you insert image in your page you need to set it alt text value. Simply name that image with keeping the key phrase value. For example when someone will search an image for on page seo in google and if you have properly setted your alt text value then chances are high that your image will appear on their SERP of image section
Here, In the above image, you can see how the seo of the image can be done in an image; you have to use your key phrase in the alternative text, title, and in description.
Keyword placement:
Oops! I guess this is the topic I must have to mentioned it earlier because this is the main hero who plays the all-arounder role in every point. So did you get little idea till now? What the keyword actually is? If yet still you didn’t get any idea then let me explain making it more easier, Keyword is a phrase or any thing that we type on search engine to find some result. For exampe in google when we search for “What is seo?” “How to make coffee?” “Is buttermilk better then curd?” these kind of queries we google or search on search engine are keywords.
If someone wants to read about on page seo techniques, possiblity is he/she might search for it as “What are the On-page seo checklist ? and got my blog page at 3rd position of google due to good ranking and he got my content because my article was relevent to that keyword that satisfies my informational intent as per his need.
For this article I have to set the key phrase as “on page seo ” and also have to mention it on my title , when he searched and got the accurate result because of my key phrase I used. Key phrase is the most and most crucial point in on page seo because it decides the ranking of your article content, The more you properly use it everywhere in places such as:
Title , headings (h2 and h3) , in images, meta description, in slug, in first paragraph of artcile and in last paragraph of the article this will help your content to rank properly and faster but keyword stuffing should be avoid.
Now, What’s that keyword stuffing? It is repeation of your focus keyword everywhere in unmanaged way, forcefully stuffing it everywhere and making your content sense less & will affect your ranking, it can be down!!
For this page my focus keyphrase is ” on page seo”.
Url Optimization:
It is making the webpage look clean, simple and keyword-friendly so both google and users can understand in easy way.
for example : https://nirmalaregmi.com.np/all-about-on-page-seo-optimization-you-need-to-know
So why we keep this way?
1.Due to higher possibility of ranking
2. It will make easy for user to read and share.
3. User trust clean url than bad url like : nirmalaregmi.com.np/category/2025/?id=789&ref=abc. It looks not seo friendly and scammy.
To optimize url in clean and good way we have to set the url properly along with hyperns (-) inside the slug
After you set the url this way, it looks clean, trustworthy and seo friendly. adding your focus key in slug is very beneficial to boost up your ranking. So after implementing proper url along with focus keyword, you will get to see in seo analysis something like “Keyphrase in slug: Great work!”
Content Quality:
So content quality is how helpful your content is for your visitors. To attract more traffic, you have to keep your content quality best. It should be user-engagable, well organized and helpful which can give real value to your audiences or organic traffic. So what makes your content actually look good and helpful?
Before writing content you must be clear with the intent, as per your intent, who are your real audiences? For example if your intent is informational or commercial, then your content must fulfill all the need of audience
If some audiences visited your page in some way and they didn’t get what they were actually looking for it means user intent is not satisfied, when user intent not satisfied , that user will leave your page and jump in to another page and that all this behavior get recorded This will be dangerous for your ranking because due to this bounce rate will be increased. So The content quality must be high but if your content is really helpful for your audiences that also satisfies the user intent then:-
1. You will get to face higher chances of fast google ranking
2. User will spend more time on your page
3. Lower bounce rate
4. It will also increase your conversion rate
5. It will build your authority
6. Higher chances to get backlinks, if its really worthy then other will use it naturally and it will be the plus point for your faster higher ranking.
So we knew what are the benefits we will face after writing content in qualitative way, Let’s discuss about what we can do to increase the quality of our conent in some points:
1. First of all, try to use simple english which will increase user readability
2. Don’t add copied or AI generated content, try to keep it 100% original that should be look like its all your creation, which will help to maintain authority.
3. While content writing, especially when you are writing article about something keep good title and proper heading and sub-headings(h2,h3) and also add table of content because when user want to directly navigate on specific heading point because sometimes the information they need it just resides in some specific paragraph only so through table to conent it will be easier for them to direclty switch on that particular paragraph of h2 or h3
4. Keep short paragraphs.
5. Keep best eye-catching title and meta description
6. Use alt text for images, tables and pie-charts. It make make your content look beautiful and attractive.
7. Use a clean url as I have already mentioned above. putting clean and seo friendly url slug helps to boost seo ranking
8. Add internal link and external link cause it is also important factor on page seo and for better content quality
9. After you do all the things then you will get to see your best seo analysis performance 100/100 .
CTA (Call to Action)
Thank you for reading my article!, If it helped you to understand on page SEO in deeper and clear way, please share your feedback in the comment section. Your thoughts really motivate me to even better content for you.